About #
I have 20+ years in digital — from building websites and running my own agency, to managing teams and designing training systems at scale. The through-line across all of it is the same: making complex things understandable and helping people build capability.
Throughout my career I keep coming back to that same instinct — whether that's training a support team, helping a small business owner understand their website, creating documentation that actually gets used, or building tools that make things easier for others.
I'm drawn to work where I can have an impact — where enabling people, building capability, or making complex things accessible is at the heart of what's needed. I'm always open to conversations with organisations doing meaningful work.
Professional Journey #
Early Web Years — I started building static HTML and CSS sites, learning the fundamentals of web design and user experience from the ground up.
Agency Era — I launched my own design agency during the WordPress boom, building custom sites for small businesses and working alongside marketers to develop digital strategies. This is where I learned to connect technical implementation with business goals — and where I discovered that the most valuable thing I could do was help people understand their own digital direction, not just build things for them.
Enterprise Scale — For the past 6+ years at Webflow, I've worked across support, team leadership, and product enablement. I've managed an APAC support team, built training programmes and onboarding systems, created technical documentation, and designed knowledge transfer frameworks that help teams operate independently. This work taught me how to structure knowledge, build scalable training, and enable others to own their expertise.
What Drives Me — Throughout my career, I keep coming back to the same thing: making complex topics understandable and helping people build capability. Whether that's training a support team, helping a small business owner understand their website, or creating documentation that actually gets used — I find the most meaning in work that enables others.
How I Work #
- I tell you what you need to hear, not what sounds good. If something won't work, I'll say so.
- I teach rather than sell. My instinct is to explain and enable, not to pitch.
- I don't create dependency. I'd rather help someone understand their options than have them rely on me indefinitely.
- I'm practical about AI. I use AI tools daily and I'm interested in how they can genuinely help — not the hype, but what's actually useful. I also build small tools and apps using AI-assisted development — you can see what I'm working on at GitHub.
Consulting & Side Work #
I have offered select consulting services through Tiong Creative — primarily content audits, content production, and training for small businesses. I have a genuine interest in organisations doing meaningful work, particularly in the nonprofit sector.
I'm not currently taking on new consulting work, but if you'd like to be notified when I'm available again, get in touch.
Photography #
Photography is my creative outlet. I capture diverse subjects through both colour and monochrome, exploring contrast, emotion, and the beauty in everyday moments. I share my work freely on Unsplash as a small contribution to the creative community.
